The team at diddi dance, the brand behind the much loved preschool dance classes, are extremely proud to announce their franchise diddi dance Wrexham, Oswestry, Whitchurch & Malpas has achieved Gold accreditation from the Children’s Activities Association (CAA). The CAA is the only not-for-profit, industry-led association to set and raise standards in all organised children’s activities across the UK and this achievement clearly showcases the team at diddi dance Wrexham, Oswestry, Whitchurch & Malpas’ passion for excellence.
Set-up by leading industry experts in 2015, including diddi dance Founder Anne-Marie Martin, the establishment of the CAA (a Community Interest Company) has revolutionised the children’s activities sector. After Anne-Marie completed the accreditation process for diddi dance in 2016, she decided to offer the same accreditation to each diddi dance Franchise. This past month Anne-Marie & diddi dance were thrilled to personally accredit franchisee Kristina Jones and her franchise diddi dance Wrexham, Oswestry, Whitchurch & Malpas.
Over 200,000 children a week now attend a CAA member activity and it is a truly fantastic endorsement for diddi dance Wrexham, Oswestry, Whitchurch & Malpas to be part of this ground-breaking national initiative. Kristina’s commitment to achieving Gold for her franchise shows her dedication to demonstrate to her industry peers and her fellow diddi dance franchisees that she excels at what she does as well as giving her parents the reassurance they deserve when selecting the best classes for their little ones.
Kristina took over diddi dance Wrexham, Oswestry, Whitchurch & Malpas in October 2019 and now runs numerous classes in the area, and is working really hard to make it into one of the most recognisable diddi dance brands in the nation. Becoming a Gold accredited member of the CAA is the latest achievement in the brand’s success story supporting dancing toddlers weekly.
It is staggering to learn that before the CAA, there was no national, independent association in the UK for the children’s activity sector as a whole. Through the development of the CAA Code of Practice and via their thorough accreditation, for the first time, parents can now easily make simple, informed decisions when choosing from the wealth of children’s activities out there. Just by asking whether the provider is a CAA member, a parent or carer can get reassurance on important issues such as insurance, health and safety, criminal record checks, training, qualifications, class content and much more.
As one parent said regarding the CAA –
“With so many clubs and classes to choose from it’s so hard to know which are the best and what I should be asking when I leave my children in the care of a class leader. In the past I just wrongly assumed kids’ activities must have to be regulated. Knowing that the CAA has asked those important questions to help keep my child safe is fantastic – so now I just look for their logo!”
Having achieved Gold CAA accreditation means that diddi dance Wrexham, Oswestry, Whitchurch & Malpas has been independently verified as having met or exceeded all the necessary elements of the CAA Code of Practice. This accomplishment offers parents peace of mind when selecting an activity from the myriad of providers out there.
Anne-Marie, commented on the accreditation process and Kristina’s success:
“Kristina is running an excellent franchise and its great seeing it growing so much. Having achieved gold now gives her customers peace of mind that she is running an ethical and responsible local business.”
Adding to this Kristina of diddi dance Wrexham, Oswestry, Whitchurch & Malpas said:
“It feels like a huge pat on the back! Knowing that I can confidently say to early years settings, parents, schools that my business is doing everything we can to provide top quality provision. As the children’s activity market expands, with more and more provision for preschool ages than ever before, I am proud to have my accreditation to back me up and help me stand out from the crowd.”
